Stuff
If the equipment standard was T2-T3 I would agree with you, but its not. Let's be honest here, if you aren't bringing T4, its a trash fit. As a new player coming into this game, they not only face a resource gap, and EP gap, and an equipment gap. New players are not going to be able to buy T4 gear all the time. They wont be able to afford it. But if you give them the goal of say, if you grind it out for 3 months you can get your research done for the corp. they now have access to good gear which will swing the odds a little so they are not at such a major disadvantage.
So long as T4 is the standard loadout, it has to be obtainable for new players with in a reasonable amount of time. it cant be some way far off goal, or people wont stay.