Dev Zoom.
The reality of your current situation requires a different approach to the one being currently used. Currently we have community members which strive on pointing out the negatives toward the game. We have developers who are at best semi stagnant on a approach to make this game successful.
As such I will offer some suggestions. Mind you they are not answers, but suggestions.
1. While many of the veteran players like to be heard. Only use the ones that bring a positive light to your game.
2. I would recommend voluntary player moderators. To make sure players and others keep a supportive tone when talking about the inner issues of the game. Currently, the community is striving on negativity. They all can point out the bad but very few offer any solution.
3. This is your baby! Act like it! Be more active! If you need help, dont be afraid to ask the community for that help! While you can only do some things. You can appoint community members who are willing to help to do other things.
Syndic is not the greatest PR guy out of game. But he and CIR do wonders for noobies in game. I have personally seen it!
4. You need to promote the game more from its pluses. Number one on the list is the one time buy per account compared to competitors subscriptions. That is a huge PR bonus.
Also the advantages of playing on a world with a sandbox environment. Bots, customization, corps... All the things that make this game great!
5. Always keep new things coming. When was the last time some new bots came about? Scarabs? Hmmm.. What about some new combat bots, new industrial.. Even better new weapons(Example "Pulse Lasers"" Which fire repetitive bursts instead of a steady stream. ) Currently there are lots of open spaces so more content is not necessarily your best choice to work on. But rather work on the inner workings of what you got.
6. Keep your blog active!
7. Get a good PR person/firm who will represent the game best.
I also have some PR ideas for you. But will send them to you personally.
These are just some of the ideas and suggestions. Ill give more later. Have to go get my daughter from the airport!