This is an interesting change... Its purpose seems to be to encourage PvP(given the focus of the game, thats understandable), but in practice I suspect its going to have unintended consequences, much like many changes CCP makes to encourage PvP in EVE.
What, exactly, is everyone so annoyed about? Why make such a big deal over something that's pretty irrelevant? Wouldn't these efforts be much better directed towards something that mattered, like the blobs everyone hates?