Re: F2P maybe?
It's a closed circle that should have been sorted out years ago when there was a population, not now the game's on life support.
Marketing requires money and skill, and I ain't talking about kiddie google-ads either. There's a reason why CCP has an in-house economist, and why some companies just google "economy" and go "HERP DERP SEARCH DEMAND HERP DERP IT WORK FINE ALONE".
AC won't get money from the subs, they won't get money from a serious investor because no serious investor invests into an MMO on life support. They can sell the whole game or the controlling share package, thats about it. Anything else is just delusional wishful dreams.