I'm "new" in that I have only had the game for a month.
I heard about it before it even got off the ground in beta, while in EVE. One of our corp members (European member) found it-- alas, he did not say how-- and posted the link. Sadly, it was more to point and say, "Well, whom did they get this idea from, hmmm?"
I of course wish now that I had jumped into Perpetuum beta then and there, but I was playing several game already and didn't see the need for what was then perceived as an "EVE clone".
So: why did I come to the game? I found the old link in my bookmarks, surfed it, and saw that the game had just gotten to the end of its first year. Sadly, I missed all the hoopla of the tournament and the easter eggs near last Christmas. If there had been any sort of ad blitz, that likely would have gotten a lot of people more interested-- nothing like a tournament and possible freebies to get people to try a game. Still, I came in even without the freebies.
What got me to take the chance was the PPAT ad in the corp section. That convinced me that the community itself was interested in seeing the game grow, and in getting newer players comfortable, much like E-Uni did in EVE along time ago. Why did I stay when the initiative could not continue? Because I had made contacts with a variety of corps already by then, and was able to move into one with good folks.
Now that I am playing, when people ask me if this game is just EVE reskinned, I tell them no: apples and oranges. There are obvious similarities, but this is not the same game. Any intelligent developer learns from the mistakes of others and tries to incorporate good ideas. That has been the case since Meridian 59, The Realm, Ultima Online and EQ1 (yeah, I am that old).
However, there is a danger: I do not mind reading a lot of stuff. People that will not read forums and hate any ad that isn't just explosions in their faces may never get past the "meh, just another..." stage.
So, if the point of this thread, as seems likely, is to decide upon ways to popularise the game, I am all in favour. I would highly advise that advertising be able to point new prospects to a supportive new player experience and to a way of inspecting the various corporation agendas ASAP, however. You want the trial to bring them in, not scare them off. It's fine and fun being an "elite niche market"-- but such games are very fragile, as well.