Interesting ideas.
I like when it's comes to any PvE improvements, and something for casual gameplay.
Because many players want a casual gameplay. Where they can rest a bit.
When i've played EVE, i was not carebearing all the time. I've lived with my corp in "dangerous" space, spending nights there. In the first half we've been doing PvE, and making A LOT of money, and after that we were searching for any PvP. It's was very cool, but there was one problem... TIME. And for some of us who has life it can be a significant sacrifice.
So my last 2 years were casual. In Highsec. In PvE and mining. A few hours on weekends.
And i remembered this as more pleasing way to play. Even though the profit was a joke compared to billions a day back then. It was not for money - i could buy anything i need for real money anyway
It's not always about risk vs reward. Gosh, it's not an investments >_<.
Sometimes it's just about how you spend your time.
Sure, everything in PvP gammas shoud be more profitable, but make better PvE content accessable for all players. Like better missions and rats. And just tweak the rewards(NIC) for it.
For the casual PvE gameplay to be more interesting. Not for the billions of NIC.
The casual player actually can be more interesting in PvP, because these people prefers their way of playing because they don't want to put too much time and effort in the games. So they won't be spending too much time doing "not so fair PvP" or using trash fittings. Although most of the time it's casual PvE from time to time.
Well, of course, this will work when PvE part will be more interesting somehow