Not the target demographic?

things like that are not for free.

What do you mean, Badges/acheivements are what everyone wants, ESRB just figured out a way to translate it into real money

Ah, that makes a lot of sense.

Was it a pre-paid postage? Cheap bastards.

Siddy. It's Mature not Nature..
.. Ohh.. OHHH!..
BAD SIDDY!

There are reasons for getting the ratings but as has been stated, they don't apply so much here.

Example: Sony PS mandated an ESRB rating for their games.  It's one reason why the costs can be higher for a Playstation than the equivalent iPhone app and the like.

You also have certain groups/sites that won't publish/carry titles without such ratings available to reference.  (kind of like "system requirements" to some sites - what it says is less important than its inclusion.)

Both ESRB and PEGI do cost - a few thousand each and the advantages are slim for a digital distribution medium that caters to a more adult user base than the rating systems would provide access to.

Some of the legal ramblings and bills out and about may mandate ratings in the future but, for now, it doesn't appear worth their $$$ to get a rating.

Still, as a Digital download only, there's no 'box' on the shelf to display this overpriced RMT acheivement.

Perhaps if the free client was going to be available to download through something like Steam, and they required it, then the additional exposure from that would make it worth getting.

And, I'm only answering seriously because I know it will irritate Johnny.

I must ask why you hate those 2 things so much.

I'm guessing you mean Crysis 2 and Steam.  It's a bit off-topic, but I'll have a go at it anyway.

Crysis 2, if you haven't played it, you should try.  Form your own opinion and it'll every bit as valid as my own.  For me, the long and short of it was that it failed to live up to the standards set by the original.  It was a game on rails lacking a lot of the freedom of the first iteration while not bringing anything really interesting to the table to compensate.  While that's not a horribly bad thing, the botched handling of the DX11 features release that should have been included in the game to begin with were "meh" as well.  It wasn't horrible, but in my opinion, it fell very short of the hype.  Instead, it's yet another stagnant game that lowered rather than raised the bar becuase of its dependence on the admittedly very large market of console gamers.  We badly need a new generation of console systems so the ports to PC will at least take advantage of modern hardware.  Though, graphics improvements only compensate a little for gameplay designed with a controller or *gag* motion sensors as primary input devices.  On that note, Duke Nukem is another fine example of hugely anticipated fun that tanked, though Crysis 2 did it on a somewhat less epic, decade+ in development scale.

Steam...well it's Steam.  Digital distribution is great, but it feels invasive and it's been the target of a few high-profile hacks.  Don't get me wrong, I like not having to leave a stinking disc in my ROM drive when I play something or even own a ROM drive to get a gaming fix, but the almost mandatory social network aspects (social networking...ahahahahahaha!!!!! *gasp* ahahahahahahahaha!!!!!) and the achievements for the sake of having achievements strike me as ***.  On achievements, which wouldn't exist without failscape attempts at integration of social aspects into single player games, consult YouTube for more information.  There is wisdom in Rooster Teeth.

http://www.youtube.com/watch?v=mdZC5LJswFE