1

(7 replies, posted in General discussion)

Its common practice to use your competitors name and trademarks as google adwords keywords. I suspect CCP doing so.

2

(3 replies, posted in Guides and Resources)

Not as far as I know, however in Perpetuum there is less of a need for such a tool. Within the market window the "markets in rage" tab already shows you all the buy/sell orders out there.

Inspired by Gremrod's great example I also started an adword campaign for Perpetuum on $3 a day.
Let me give you an update what I am experimenting with.

These are the ads that I am rotating:

Perpetuum - Sandbox MMO
Have you got what it takes?
15 Days Free Trail
link: perpetuum-online.com

Perpetuum - Sandbox MMO
Persistent sandbox universe
Player driven economy
link: perpetuum-online.com

(and for both the same but with Sci-fi instead of Sandbox in the title and description)

Getting a 1.20% CTR on search placements and 0.09% for display ads.
However the display network volume is 28x time the search volume.

My top keywords:
sandbox mmo
sandbox mmorpg
mech mmorpg
mech mmo
free new mmorpg games
new free mmorpg
mmo rpg game
robot mmo
sci fi mmo
robot mmorpg

Also tried many other keyword combinations, including the ones provided by Gremrod; but most got horrible quality.

As for the landing page I am using the Perpetuum homepage, lacking an affiliate program I got no way to measure the impact and conversion rate that has.

Please give me your suggestions for further improvements!

Found Perpetuum through mmorpg.com, coming from steve it was love at first sight.

Alexandra wrote:

So we'll get less users for an unsupported version of the client.
Sounds.. Err.. Balanced?

Ah, you have seen through my masterplan of getting the OSX client supported wink

The SSL certificate for secure.perpetuum-online.com doesn't seem to be trusted by Chrome, resulting in scary warning screens:

http://imgur.com/wLR1t.png - "The site security certificate is not trusted!"
http://imgur.com/uyITC.png - Microserv e-Szigno Root CA "This root certificate is not trusted"

This is with Chrome 17.0.963.56 on OSX. While I know how to install a root certificate, this might very well prevent potential new subscribers from registering due to security concerns.