It would seem there is no sense of urgency here. As history would indicate, the overwhelming majority of companies in this industry who show the same behavioral patterns have ultimately met their demise at an accelerated pace.

Most of these issues can be resolved without a significant amount of time or funding, but the devs efforts are being misdirected and they are focusing on content that should be taking a back seat at this point. Marketing, however, is a tricky issue here and it actually goes hand in hand with the consumers first impression of the product, which at this point has been less than stellar.

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If you think that was tl;dr, then be glad I didn't follow my first inclination to break down every individual flaw of this game all the way up to the operational level. Fact is, I am tired and at some point you have to start paying your consultant (I do not demand much though, a mere 5% equity share and 5 figure salary would suffice)