I think this game provides a lot of fun, has real great possibilities and some drawbacks that frustrate a lot of people that start playing this game.
First I think that this should never change to a game that pleases the masses, because it would need to loose everything I like, to do so, but I agree that it would be good to change some things.
If this would be an easy task to identify the problems and change them, I guess the DEVs would have either done allready, or explained why not.
For me this game has a constant problem of keeping the balance that is related to the kind of game we are playing. If Alpha corp has better living than beta corp, there would be no beta corp. If beta corp has way better living, there would be no chance for Alpha corp to get into position to enter beta some day. In the end I feel the Devs doing a good job here to try to keep the balance while changing things and constantly changing with the knowlegde that this will have some impact.
I see one major problem unsolved since start of the game, that should be adressed and that is the reward for loosing a fight. You get no reward for loosing, which might be ok on first glance as we want to win, but in the end this means that it is reasonable to avoid every fight, you can not win. Or other way round you get not a reward for loosing a fight but for running away when victory is not sure. This point leeds always to the fast roams that enter island and are gone before enemy had time to react. This leeds to a lot of fights only taken place when one side could trick the other about there chance to win (lockin trap,...). This leeds to that many fights that do not happen, because the faster groups was convienced, that it is not good to fight for them now.
And I found nothing more frustrating than spending my online time with fights that took not place.
Ofc there are fights that took place because one side wanted to fight even if loosing, because after 2 hours running over empty island I prefer dying in uneven combat, before running away, but such fights are really rare, I don't expect that to happen more than once a week. Well even I'm not silly enough to constantly crashing his bots in fights that haven a predictable outcome in first second. This is for instance a reason why I don't like doing small scale Pvp against enemies that bring shielded green bots at the moment (which means all corps I know).