Topic: suggestions on keeping old players and gaining new ones.
Keeping the games older players and gaining new ones is probably the most important thing that this game can be doing so I would like to forward a few ideas on how I think they could be doing it different.
Communication
The dev blog telling us what is coming is a start. What needs to be done however is to shout about it. To add some marketing flair to it and to make all the hard work DO something for you.
I'll give you an example. The stealth patch recently was fantastic. It did two things that changed the face of pvp - made speed a secondary consideration and stopped a lot of the benny hill chasing and made the pounce more pronounced. It was a fantastic change with some new aditions on the side that added a whole relm of new content and playstyles for PVE, PvP and industry characters alike.
How was this communicated? We knew about a patch coming in the day before and had to guess. The problem with this is that new stuff keeps people logging in and keeps their accounts subbed. If they know something is coming they may wait a week before playing a different game in the hope that they like it.
How should it have been communicated?
Well the first thing is one big realisation - peiople like shiny ***. The addition should have had new bots that specifically do this. Dont make them great, give them no mids, one high and a couple of lows and make them a third of ewar cost. So you dont have to spend time on graphics make them the same as ewars with a different colour scheme 9stEVE does this a LOT. Lazy but it works well). At a stroke you remove 70% of scout arkhes and push a playerbase into trying something new.
The second thing is just as important. Deliver what you've done in an important way. Teaser trailer video's on youtube, snippits of information fed to us to keep us interested, give the patch a name and tell us a date its coming before it does (6 weeks before). when release approaches adapt the websites home page and do some marketing on the websites it would be free with (provided they can run a couple of three month free competitions). Make it so its an anticipated event and do it every three months.
You have a great game SHOW us its a great game.
You are making great changes SHOW us whats coming in a way that gets me hard.
Other things that i think would help:
An affiliate program that gets you 20% of monthly subscription for new accounts (not added time for existing)
A reoccurring monthly subscription (without it your making people choose if they want to play every month). Just as importantly when they cancel it you have the opportunity to ask why.
Lots of video's about new features and things coming and celebrating whats already around.
The most important thing that is vital to the future success is to make all of this predictable and pre planned. Make it so that you KNOW there will be new stuff in x months and every X months after that. It'll keep people subbing.